Archive for January, 2010
What NOT To Do When Emailing Your Subscribers
Hi everyone,
Newsletters are a great way to keep in touch with your customers, offer them special discounts and coupons, inform them of upcoming events (a wine store can tell their customers about an upcoming wine tasting event, for example), give them recipes, articles, advice, tips on making the most of your products/services, and much more. It’s a great place to slip in case studies, success stories, testimonials, and pitches for other products and services.
Here are some tips for running a successful newsletter:
Don’t make it a straight sales pitch. You want it to be something your customers look forward to receiving. Too much advertising can turn them off and equate it with junk mail. Include quality content on a variety of subjects, not all related to your business. Don’t be boring.
Keep it regular and consistent. Don’t send it three times in one month and then wait 2 months before sending it out again. Quarterly is fine, but monthly is much better.
If you have trouble coming up with regular content or don’t have the time to commit to a newsletter, there are services that will do it for you. You can also subscribe to a content service, where they give you royalty-free articles, artwork, and much more every month.
Proofread your newsletter. A spellchecker won’t flag “four” when it should have been “fore.” Tools like Microsoft Word also have grammar checkers. Check for factual accuracy and make sure dates, times, and places are all correct. Double-check coupon amounts and other numerical figures.
Once you develop a layout that works, try to keep it consistent from issue to issue.
Make it easy on the eyes to read. Avoid white type on black or colored backgrounds. Don’t use dark blue type on a light-blue background. Use serif fonts for the body text. Don’t make it look like too much work to read. Use white space liberally.
Have a plan before you launch your newsletter. You want to have specific goals about what you want it to do for you. Should it be written in first-person from the owner? Or third person, like most newspaper articles?
Do you want to have regular columns or features? Guest writers? Do your homework up front.
Always include your contact information, perhaps even on each page.
Feature your customers regularly. They like to see their names in print, and it’s always far better to let them sell you than for you to sell yourself.
Watch the videos below to see how you can get started today!..
Regards,
Timothy
Lead Generation For Businesses – The Next Big Thing..
Hi everyone,
As you know, for all businesses, finding potential buyers is the determining factor as to whether or not that business will survive.
Businesses need potential buyers and qualified leads, that are looking for a certain product or service to fulfill their needs.
But how do they find them?.. Marketing and advertising of course!
However, many businesses simply do not have the time or resources to figure out how to market their products, yet alone run their own business.
To survive in any economy, a business will put a lot of it’s investments into marketing, because they need buyers; and many would prefer to hire someone to do their marketing.
..and that’s where you come in!
Lead Generation Pro is a new video series that helps you help offline businesses by proving them with qualified leads.
It doesn’t have to be as complicated as you think either.
Watch the videos below to see how you can get started today!..
Regards,
Timothy Caron
